Since the human race came into being, there has been a mention of societies and social groups which the individual has always been a part of. These social setups define the lifestyles, behavioral patterns, and belief of the people in it. Our actions and reactions are based on the age-old inherited beliefs. Hence it is becoming increasingly important to study these relations and their impact on the society to make the world a better place for people from different social, geographical, economic backgrounds.

Human behavior is relatively a wider term which defines our lives and has a larger impact on how we behave, interact and what we contribute to the existence of mankind. The branch of science which elaborately study the social and cultural aspect of human behavior is the social science. It includes various specialized areas like sociology, anthropology, psychology, economics, political sciences, specific historical correlated studies, and linguistics.
• Anthropology- This branch of social science studies the biological origins and cultural history which gave a base for the evolving human nature and lifestyles. An in-depth study of the biological origin of mankind which has been the mysterious topic of research since ages. Cultural backgrounds and their relation to demographic existence justify the way people behave and live in different parts of the world.
• Sociology- The thought process behavioral patterns of humans are majorly impacted by the religious and social environment in which an individual grows up. Especially in today’s world, the religious beliefs are taking over the common sense of individuals and guiding them into certain actions which are adversely impacting many lives. Hence to understand the reasoning of such extreme behavioral patterns, the in-depth sociological study is required.
• Psychology- The way we think, live and behave has a direct connection with the physiological status of our mind and is majorly impacted by the people living around us. Whether its enthusiastic approach or pessimistic saddest approach, the way we think defines our actions. Hence it becomes vital to understand the external influences on our mental health to ensure positivity in the society.
• Economic and political circumstances- The economic circumstances of an individual influence the lifestyle and the social circle of the individual. People belonging to weak financial background have varied desires, requirements, and parameters of happiness as compared to individuals from richer families. Governments tend to empower the backward classes through various reforms to give them equality and a good standard of living. What is essential is to ensure that the benefit of these reforms should appropriately reach to the needy. Hence a detailed knowledge of this specialization of social science enables reformers, social workers, to bring a change in the lives of people belonging to poor and backward classes.
With the increasing sense of intolerance, negativity, and resistance to change among the population’s world over, more and more people are getting attracted to study this specialization. So, they can contribute in an efficient way for the welfare of the society and motivate the mankind towards adopting a more peaceful, positive and happier lifestyle.

The new age society has been evolving with technology towards a busier, tech-savvy and least personal interaction format. As it is rightly said that everything has its good and bad flipsides. Although the freedom of thought and idea have been achieved through the use of various social platforms, the warmth and innocence of personal interactions are lost somewhere. People tend to strongly put up their opinion and actions without being bothered about its impact on the lives and circumstances of others. This increasing insensitivity and intolerance among the new generation prove the need to study the behavioral aspects of mankind to find a solution to these complex social problems.

Some of the value additions and benefits of studying social science are
• For any company or government, offering a solution to the existing challenges need a detailed analysis of their varied socio-cultural backgrounds, economic and demographical status. Unless their lifestyle and related problems are not understood properly, appropriate and efficient assistance cannot be provided to them.
• Social science is the study of human behavior. A good understanding of this aspect makes people management easier for the service industry. With the right counseling and correct guidance given people by the social scientist, the level of crime and the psychological distress in the society can be drastically reduced.
• With the technological advancement, there are various ways that young generation can be influenced easily. Timely tackling the troubles, can save their future and make them responsible citizens as they grow.
• Social science increases the literacy of our rights and responsibilities towards the society. People feel empowered and stand strong to fight for their rights and enhance their lifestyles. As we all are part of this social setup, there is a certain decorum which all of us follow to ensure that not even out of ignorance we are harming our surroundings.
• Improves the mental and physical health of people. With stressful work and family scenarios, we tend to compromise on our health and develop certain mental problems. Social science provides us with the right assistance at the right time. These professionals like criminologists, counselor for social problems like family or child abuse play a very noble role in saving lives of many troubled individuals.
Social science specializations like anthropology, sociology, psychology, economic and political study are gaining popularity across the world. The new age marketing approach of companies are based on the anthropological study of the targeted customers. Political performance of various governments is largely influenced by people geographically placed and demographically distributed into various religions, lifestyles, linguistic groups. Hence to understand the needs and offer the best solution, government hire social scientists to do a detailed study.

There is also a direct relationship between nature and social science. With the increasing environmental threats of climate change, global warming, natural calamities, the mankind has accepted that all this has been a result of human interference and actions. Now it’s a high time to rectify all the mistakes made before it gets too late. To resolve the problem, we need to understand the real cause of it first. Hence social science can guide us with the origins and resolutions of these manmade ecological problems.